Data and reporting analytics tools is one of the newest technology that has arrived today. Due to the growing importance of social media, social marketing has become an important part of internet marketing.
The benefit of data analytics is that it helps measure the impact of mobile browsing on your website. With the growth of smartphone sales, more and more potential customers and users are browsing their mobile websites. The growth rate is so high that analysts say mobile browsing may outpace desktop browsing by 2015.
In this scenario, accessing useful mobile browsing data for your website becomes even more important. Another benefit of using data Analytics software and reporting tools is that it allows users to determine the conversion rate of their web store. If you don't track the conversion rate of your online business, you are doing huge damage to your business and website.
In other words, you need to know whether your online store is converting satisfactorily or not. Some of the information you need to know includes traffic sources, keywords used for each web page, and abandonment rate.
Data Analytics also helps monitor the performance of your online advertising. Online advertising is critical to the success of today's businesses. At the same time, your ads must be as effective as possible. Data Analytics helps you track different advertising channels, e.g. B. Social ads, search ads, banners, emails, and partners.